The word global marketing is indicative of a procedure or system of conceptualizing as well as conveying a final service worldwide with the aim of successfully reaching out to the international marketing community. The process of global marketing has the power to properly catapult an organization to the next level if it is done correctly. Global marketing is incorporated by varied strategies based on the regions being covered by an organization. For example, a global organization like McDonalds varies its products and ingredients based on the geographical place it is serving. The fundamental concept of global marketing is to assist an organization in finding products, services or core ingredients, which have universal demand.